You saved a care video, the name on the jar stuck in your head – and the next time you open Instagram, the post has disappeared. It helps to have the brand directly in your own feed. The official accounts are good starting points to get to know your products and the people around the brand.

Here you will find ten K-Beauty brands from our range with their international Instagram channels. We compared the profile addresses with the official brand sources and put together a reason for each brand to take a closer look. Afterwards we will take you to our own account: @bloomandshine.de .

10 K-Beauty accounts on Instagram that are worth it

The selection follows different interests: Maybe you like beauty devices, want to be able to distinguish ingredient lines better or love special cleaning textures. The order is not a ranking. Choose the brands that make you curious.

1. Medicube – @medicube_global_official

At Medicube, care products meet beauty tech: The brand world includes AGE-R devices as well as pads, serums and creams. @medicube_global_official is particularly worthwhile if you are interested in this connection and want to follow the product lines directly from a brand perspective. A good introduction for anyone who wants to discover the rest of Medicube behind the well-known Booster Pro.

2. Anua – @anua_global

Heartleaf, Reis, Peach or PDRN: Anua makes it easy to recognize a line, and sometimes not so easy to choose between them. You can get directly to the brand via @anua_global . This is particularly interesting if you want to get to know their ingredient concepts and the care around cleansing, toner and serum in more detail.

3. Beauty of Joseon – @beautyofjoseon_official

Beauty of Joseon combines modern cosmetics with inspiration from Korean skincare history. If you are just as interested in the ideas behind the products as you are in beautiful sun protection in the bathroom, @beautyofjoseon_official is a suitable address. The brand also describes the exchange with its Instagram community as part of its development.

4. SKIN1004 – @skin1004official

Centella Asiatica from Madagascar is the focus of SKIN1004. There are also different lines such as Hyalu-Cica and Probio-Cica. @skin1004official is our tip if you want to follow this brand world. There is also a starting point for those curious about Korea: the flagship store in Seoul’s Myeongdong district expressly refers to this account.

5. Dr. Althea – @dr.altheaglobal

Maybe you know Dr. Althea has so far used the 345 Relief Cream or the 147 Barrier Cream. There are other care products behind both, from cleansing balm to serum. The international account is @dr.altheaglobal . It fits on your list if you are interested in moisturizing and the different product lines related to the skin barrier.

6. Celimax – @celimax.global

At Celimax you will find the Noni care, the dual barrier line and the Vita A products with retinol or retinal. This makes @celimax.global an interesting brand access for anyone who likes to take a closer look at ingredients. Following is particularly useful if you already use a Celimax product and would like to get to know the other lines.

7. d’Alba – @dalba_global

A fine serum mist, care before make-up, a little joy in the glow: that’s what d’Alba is known for for many. The brand also includes Creator examples of spray serums and care routines on its website. If you like this connection, @dalba_global leads to the international brand world for serum sprays, creams and sun protection.

8. COSRX – @cosrx

Snail secretions, peptides and questions about the care routine are among the topics that the brand addresses on its own pages. @cosrx is therefore a good starting point if you want to classify well-known COSRX products and follow the further development of the brand.

9. Dr. Melaxin – @dr.melaxin_global

The product names of Dr. Melaxin arouses curiosity: such as Peel Shot or the Calcium line. You can access the official global account via @dr.melaxin_global . It is particularly interesting if you want to keep an eye on individual product ranges and new products from the brand. You can then take a closer look at which care product suits you based on the specific product.

10. Arencia – @arencia_global

Arencia is sparking interest in an unusual cleaning texture with its Rice Mochi Cleansers. The brand highlights Korean craftsmanship and its community; their ambassador page expressly invites you to the Instagram channel. @arencia_global is worth it if you want to discover the products behind this idea and suggestions from the brand community.

And now to us: Follow Bloom & Shine on Instagram

After ten brand accounts, the place where they come together is still missing: @bloomandshine.de . You can also find our K-Beauty boutique in your feed here. You can browse through posts and reels on our profile; The “Community” and “Offers” highlights give you two easy ways to get started.

The joy of good care is important to us. Behind Bloom & Shine is Thu, who takes the time to answer questions and deals with products, ingredients and different care requirements. Maybe you would like to find a cream that you saw with us. Maybe you already have a whole routine and just need help with one step. We have space for both.

From saved post to care you understand better

You can quickly discover something on Instagram. You can take more time to choose. For example, if the Dr. Althea 345 Relief Cream makes you curious, you can read the description and ingredients here. With the Medicube PDRN Pink Peptide Serum , the full product name also helps you find exactly the variant you saw.

For an initial overview, we have also put together our guide to Korean skincare brands. This means you can switch between a short inspiration in the feed and a more detailed text whenever you want to know something in more detail.

An account where your questions are welcome

You can write to us on Instagram which post interested you and what you would like to know about it. If you have a personal care question, you can also reach Thu directly by email . It is often helpful to know which products you are currently using and what you like or miss about them. A consultation starts with your question.

If you only want to follow one new account today, we’d be happy if it’s ours. Open Bloom & Shine on Instagram , take a look around and tap “Follow” if you want to see more from us. We look forward to meeting you there too.

Lee’s fact note

The ten profile addresses were matched with official brand pages, brand link pages or a brand brochure on September 12, 2026. Our follow reasons are based on the brand focuses there. International channels may show products that have different names or are not yet available in Germany. Brand accounts speak from their own perspective; The selection here is an invitation to discover.