For a liquid care step
The Heartleaf 77% Soothing Toner is used after cleansing and before deeper care. It is not a substitute for a cream.
Anua brings heartleaf, rice and hyaluronic acid into your daily care. A toner opens the routine, serums with niacinamide or azelaic acid set a targeted focus. For a fresh moment of care in between, the PDRN Capsule Mist is applied to your skin as a fine spray mist - a nice thing to have in your pocket even when you're on the go.
Anua brings heartleaf, rice and hyaluronic acid into your daily care. A toner opens the routine, serums with niacinamide…
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Choose the care step that is still missing from your routine. The three products fulfill different tasks.
The Heartleaf 77% Soothing Toner is used after cleansing and before deeper care. It is not a substitute for a cream.
The serum combines 10% niacinamide and 4% TXA. It is a targeted supplement; start with this one new serum instead of several active ingredient products at the same time.
The cream with ceramides and panthenol focuses on moisture and the skin barrier. It follows liquid care and serums.
Discover Anua and other Korean care homes on our K-Beauty brand map.
Anua is a South Korean skin care brand. The focus of the range includes Heartleaf, rice and specifically formulated serums.
The brand comes from South Korea. The place of manufacture of a particular product is determined by the indication of origin on its packaging; The company headquarters alone is not enough for this.
This depends on the product and skin needs. A heartleaf toner complements the moisturizer, while a high-dose active serum has a different purpose. First choose a suitable product and see how your skin reacts to it.
The serum is designed for uneven skin tone and visible pigment spots. The numbers indicate the concentrations of niacinamide and tranexamic acid. Sun protection supplements this care during the day.
You can find a selection of Anua products here at Bloom & Shine. The respective product page shows size, price and current availability; the range of other retailers may differ.
Anua offers Korean facial care from cleansing to sun protection. Heartleaf, Rice, Peach and Active products differ within the brand - they are not interchangeable versions of the same care.
No. An Anua toner or cream can be added into an existing routine. What is important is the tasks of the individual products, not a uniform brand name in the bathroom.
It complements the routine with a liquid moisturizing step after cleansing. Serum and cream can then follow. It does not cleanse the skin like a cleansing gel and does not replace sun protection.
Editor: Bloom & Shine · Status: October 2026. Information on application and ingredients refers to the respective product; The current packaging is decisive.
Are you torn between two products? In comparison, both are already selected for you.
Two serums for a more even skin tone: The different active ingredient concepts help with the selection.
Two toners for the post-cleansing routine: compare formula, scent label and sizes.
A concrete comparison helps to classify the different formulations and their role in the routine.
You don't have to change your care all at once. Are you still unsure how Anua fits into your existing routine? Ask Thu – we will be happy to help you choose.