The bottle says Madagascar, next to it SKIN1004, and Centella appears again in the name. If you’ve just become aware of the brand, that’s a surprising amount of information for such a simple bottle.

Maybe you’re looking for a light serum. Maybe you finally want to know how to pronounce the four digits. Both can be clarified without having to put a whole series of care products in the bathroom. Let’s first look at the brand and then at three products that have very different tasks.

Where does SKIN1004 come from and who owns the brand?

SKIN1004 comes from South Korea. Madagascar is an important reference point for the brand because it sources its Centella Asiatica from there; The name on the products does not indicate the country of origin of the brand. The brand identity tells in detail about this plant and its origins. SKIN1004: About the brand

The owner of the SKIN1004 trademark is Craver Corporation based in Seoul, registered in the audited trademark register. Icelandic Intellectual Property Office: SKIN1004

You will also encounter Centella Asiatica under the names tiger grass and cica. If you want to understand in more detail why it is in so many Korean products, you can find it in our article about Centella Asiatica and Cica . All you need to do to make your selection is: the plant connects many of the brand’s products, but its tasks are still different.

How do you pronounce SKIN1004?

The brand itself gives the English pronunciation as “Skin one-oh-oh-four” . There’s also a Korean word play behind it: the number 1004 sounds like the word for angel in Korean. That’s why you sometimes come across “Skin Angel” in connection with the brand. Explanation of the SKIN1004 brand account on Picky

Of course, you don’t have to practice the pronunciation before asking for an ampoule. The full product name is more helpful when making a selection than the perfect emphasis.

Is SKIN1004 good? Look at the step you are missing

Rating an entire brand as “good” is only of limited help when shopping. A nice cleansing oil can be just the thing, while a serum from the same brand can leave you feeling under-conditioned. That wouldn’t be a contradiction.

So first think about what your current routine doesn’t solve well: Are there makeup residues left behind? Do you want something light under the cream? Or are you missing a sunscreen that you like to apply in the morning? These three concerns lead to three different products.

The Centella Ampoule: a watery step under the cream

The SKIN1004 Madagascar Centella Ampoule with 55 ml is a serum with a watery texture. In addition to Centella extract, the tested ingredient lists include water, glycerin and butylene glycol. You distribute an appropriate amount after cleansing or after your toner and follow with your further care. SKIN1004: Centella Ampoule

The name “Ampoule” here does not mean a disposable ampoule and does not prescribe a course of treatment lasting several weeks. The bottle is intended for repeated use. If you’re already happy with your cream and want to complement it with a lightweight serum, this is an option to look into.

The Light Cleansing Oil: for the first cleaning step

The Madagascar Centella Light Cleansing Oil with 200 ml , on the other hand, is there for washing off. The manufacturer describes a light cleansing oil for removing makeup and sunscreen. Apply it to a dry face with dry hands, massage gently, add water and rinse off the milky mixture thoroughly. SKIN1004: Light Cleansing Oil and application

The shop and manufacturer list also includes bergamot, geranium and rose oil as well as limonene and linalool. If you consciously avoid certain fragrance ingredients, take a closer look here. Centella in the name does not automatically mean that a product is formulated without scented vegetable oils.

Whether a second cleanser makes sense afterwards also depends on what you want to lose and how your skin feels afterwards. Our article on Double Cleansing will help you turn it into a suitable evening routine.

The Hyalu-Cica Sun Serum: sun protection with a light texture

With the Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++ with 50 ml , “serum” refers to the care feeling of a sun protection product. SKIN1004 describes the international frame in question as light and with a slightly shiny finish. It is applied at the end of the morning care routine. SKIN1004: Hyalu-Cica Water-Fit Sun Serum

You should not understand the addition “Water-Fit” as a water resistance statement. For swimming or strenuous sports you need an expressly appropriate label. Also pay attention to the specific version: similarly named international and US products may have different recipes. You can find out more about the selection under Which sunscreen is right for my skin?

Natural cosmetics, organic, clean and cruelty-free: What is proven?

Plant images and Centella from Madagascar tell us something about the brand’s direction. They do not replace proof of certified natural or organic cosmetics. A specific standard such as COSMOS NATURAL or COSMOS ORGANIC has its own criteria and refers to correspondingly certified products. For the three products discussed here, we do not derive such certification from the brand appearance. COSMOS: Natural and organic cosmetic standards

“Clean” is also a description that is worth asking: What ingredients or manufacturing conditions does this mean? If a certain point is important to you, such as not using a fragrance oil, you can check it much more closely on the individual product.

There is concrete evidence regarding the question of animal testing: PETA lists SKIN1004 and Craver Corporation as cruelty-free. The audit explained there also includes suppliers and commissioned third parties. This classification is not an automatic assurance that every product is vegan or organic. PETA: SKIN1004

How to make a small choice

You can discover SKIN1004 at Bloom & Shine and start with a single appropriate step. Beforehand, write down what you want to stay: for example, your tried and tested cream or a cleanser that you tolerate well. This gives a new product a clear task.

Would you like to get to know SKIN1004 first with a product? The watery Centella Ampoule fits in front of your usual cream. If you’re more interested in cleaning in the evening, the Light Cleansing Oil offers a different way to start.

And if you’re still hesitating between brands, our overview of Korean skincare brands will accompany you further. It’s totally okay to only like the cleansing oil from the brand. Your bathroom doesn’t have to conform to a catalog.

Sources and further information

• SKIN1004: Brand profile , Trademark register: Craver Corporation and SKIN1004 for pronunciation .
• Manufacturer information on the Centella Ampoule , the Light Cleansing Oil and the Hyalu-Cica Water-Fit Sun Serum , compared with the linked shop products.
• PETA: SKIN1004/Craver Corporation and COSMOS: Certification Standards .

Research status: September 8, 2026.